Case study
Content Conjurer — a drafting tool that proposes five, so the writer stays in charge
An AI-powered social content studio built to survive a real multi-platform publishing schedule. One prompt, up to five platform-tuned variations, and a writer who does the picking.
- Client
- Cryptid Studio
- Year
- 2026
- Disciplines
- 3
Up to 5
Variations per prompt
10
Platforms supported
7 days
Free trial
Research
The research subject was me. Publishing across ten platforms in ten registers, on a schedule that never let up — and the blank caption box was where the day quietly died.
Every existing tool made the same mistake: one confident suggestion, presented as an answer. What I actually needed was options to argue with.
The writer picks. The AI proposes. Everything else follows from that.
UX decisions
Five variations per prompt, not one. Choosing between real alternatives is a different cognitive act than editing a single suggestion, and it keeps authorship unambiguous.
Platform, tone, niche, and caption length are set before generation — not after — so drafts land closer to publishable on the first try.
No card required for the seven-day trial. If it doesn't earn its place in a real week of work, it shouldn't earn a card either.
Iteration
Built from day one, not planned first and built second. The early version worked, mostly, and then the real work started — a continuous stretch of breaking things, fixing them, and revising until it looked and felt the way it was supposed to.
No clean milestones to point to, just steady iteration until it was right. It's live and downloadable today. Not yet in the app stores — that's next.
Implementation
TypeScript, React, PWA shell, Stripe for subscriptions, and an AI content pipeline tuned per platform.
Shipped as a live web app at contentconjurer.app (opens in a new tab) — installable, downloadable, and usable today.
Lessons learned
The most valuable feature was the count. Five is enough to feel like a menu; one is enough to feel like an assignment.
Building continuously — instead of planning in phases — meant the tool grew from real use, not from a spec written by someone who wasn't going to use it.
Outcomes
Live and downloadable as a PWA. App-store versions are next.
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